Crisis Comms Decision Tree
for social & digital teams
Crises don't wait for a convenient moment, and they rarely arrive with a clear label. So, to help you in the moment, we've built this Crisis Comms Decision Tree for your social and digital channels.
This two-page PDF is split into two sections:
a) A decision tree you can print out and stick on your wall - then follow when you think a crisis might be heading your way.
b) Guidance on the six preparation stages we'd recommend getting in place now, so you're ready if that crisis does arrive.
UK Key Dates 2027
for Charity, Fundraising, Heritage, Museums, Nature & Wildlife Sectors
What you're getting:
- 103 key dates for 2027 (with confidence ratings)
- A short explanation for every date
- Built for these specific sectors
Whether you're planning a fundraising push, building your events programme, or trying to stop catching-up with whatever's trending that week - this gets your whole 2027 laid out in front of you before anyone else has even opened a spreadsheet.
If you work in charity, fundraising, heritage, museums, or nature and wildlife comms, you already know the problem: there's no shortage of awareness day websites online, but they're often full of random, unconnected or totally made-up days. We got fed up with that, so we built this list.
Podcasting Basics on a Budget
Do you want to make a podcast, but aren’t sure where to start? Are you working with a really limited budget? Or worried about making a mess of it, and just want to dip your toes in the water? I think I can help.
In Podcasting Basics on a Budget, I’ll walk you through how to get started with making your own podcast for as little as possible. No fancy mics, no super technical audio editing guides, just the basics of getting your episodes out there into the world.
So, whether your boss has just asked you to make a podcast on the cheap, or you’re working on a weekend side project, this course should have the essentials you need to get going.
[To note: as a guide to getting started on a budget, this guidance largely focusses on audio-only podcasting, rather than video podcasting].
Filling Your Content Calendar
or How to Survive as a Part-Time Social Media Manager
I hear you my friend. In Filling Your Content Calendar, or How to Survive as a Part-Time Social Media Manager, you have found a safe place. In five simple steps, we will turn your life around... ok fine, not quite, but we’ll help you get your social done quicker and less painfully, which is ultimately good for you.
Covering content calendars, choosing post themes, building a content network, and plotting out posts in advance, we’ll get a practical framework in place, so you can sleep again. And all for a super reasonable price. Maybe even with a few pictures of my dog. You are very, very welcome.
Watch it today and let’s get your social media sorted.
Have you been asked to… ‘fix social media’… whilst also having a million other things to do? Maybe thinking of something to post every day is a waking nightmare for you, or you’ve got phone notes full of photos and ideas that you never get round to making? Or perhaps you’re a social media person who just feels tired.
In Training Your Team, Seven Exercises to Help Define Your Team’s Voice on Social Media, or Defining your Voice for Social Channels: Exercises to Help Your Team, I’ll walk through seven different practical exercises you can run with your colleagues, to work towards defining a clear, distinct and engaging voice for the channels you use.
I’ll describe each exercise step-by-step and what it’s aiming to achieve, and there’s a written guide to download, so you can recreate them in your real or virtual office. I’ve tried to keep these as fun, varied and engaging as possible, so you can choose the ones that work for you – whether you prefer a whiteboard, or a Miro board.
And it’s all available for a very reasonable price. Too reasonable really, looking at the price of doggy daycare these days... I should probably put that up… Watch it before I do that, and let’s get your social media sorted.
Are you writing for social media channels, but aren’t quite sure you’ve nailed that perfect tone-of-voice yet? Or managing a social media team, where you can still sort of tell who’s written which posts, and want a bit more consistency?
Good news. I have a solution.