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Copywriting
Ben has written for a huge range of audiences, from translating university research, to fans of Big Brother. After years of crafting copy for different platforms, he has the experience to mirror your voice and the skills to tell your stories.
Projects recently supported include:
> Webpage articles for university sector
> Email newsletters for charity sector
> Elearning course scripting and editing
> Paid & organic social copy for charity sector -
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Project Strategy
Ben planned, delivered and evaluated campaigns for Oxford University, including the award-winning True Planet & COVID-19 research campaigns, and led on social strategy for a number of online campaigns, including the National Trust’s award-winning Coast campaign.
Projects recently supported include:
> Digital content in the museum sector
> Digital & social approach for university recruitment
> Overall narrative for participation campaign
> Strategic direction for charity social content -
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Project Delivery
Are you looking for urgent support for your digital marketing, or temporary additional hands-on work for a project? Ben has supported several organisations in the charity, university and heritage sectors with freelance marketing.
Projects recently supported include:
> Weekly delivery of campaign elements such as email newsletters
> Paid marketing planning and briefing
> Liaison between organisation and external agency -
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Podcast Support
One of the podcast series Ben wrote and produced won a CASE Gold award. He’s edited interviews with prominent speakers and is passionate about audio’s role in marketing. He’s also used audio as standalone content approach on websites and social platforms.
Projects recently supported include:
> Social video testimonies
> Longer-form audio interviews for university case studies
> Audio to Q&A article interviews
> Audio edits for a university podcast series
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Are you looking for a sense check on who your channels are reaching and how they’re reaching them? Having spent years working with tight budgets, Ben is well-practiced at looking at how to get the best out of in-house platforms. Each audit concludes with a recommendation around content approaches to test.
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Talking to visitors directly on site, or building a community project on the ground? With years of experience of copywriting and storytelling, and an M.A in Heritage Management, Ben has a passion for engaging communities with the heritage around them, and the stories of their past.
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Commission a mystery shopper report for your museum or visitor attraction.
Read more about this bespoke service. -
Ben travelled around the UK training people on emerging social channels, from one-to-one conversations to conference events. He’s also designed two online training programmes for a national charity and won two UK Social Media awards.
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Years as the reactive crisis comms lead for a national charity shaped Ben as someone acutely aware of where to spot and manage risk, but also as someone able to work calmly under pressure.
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Have ChatGPT, Copilot or Gemini made a mess of your text-led projects? Ben has been working on reshaping AI-written text (or refining the prompts needed to get the best out of ChatGPT), for organisations very similar to yours. He can either rescue one-off projects, or work with your team longer term to reshape your approach.
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Ben was a community manager for a busy membership organisation that welcomed thousands of daily visitors. He’s used to handling customer service, driving site traffic, and jumping on reactive opportunities – having also been shortlisted in the SABRE awards for his reactive work.
