Refresh your stories
Talk to your audience
All within your budget

Work with an experienced storyteller to bring fresh energy and perspective into your heritage site, museum, or visitor centre’s interpretation, exhibition panels and audio tours.

Recent projects

  • Corfe Castle

    Research and scripting for a new audio tour, targeted at a key visitor segment at one of the UK's most iconic castles.

    “Says so much in so few words. Love how it’s written…the description brings it back to life as to what it would have been & looked like.”

  • Wentworth Woodhouse

    Full refresh and rewrite of interpretation along the visitor route, to introduce more stories about fascinating historical characters. Summer exhibition content for both adult and family visitors.

    “We really liked the tone of voice in the panels Ben created”

    Wentworth Woodhouse exterior

  • Lyme Park

    Copywriting for on-site interpretation panels and off-site materials, including newsletters and event leaflets, at one of the most visited sites in the North West (and home to a certain Mr Darcy).

    “Our VE team have given overwhelmingly positive feedback - so much so that they’ve asked to use the copy in some of our other promotion”

  • Museum of Military Medicine

    Digital audit and delivery of a strategic digital marketing plan, as this fascinating museum looks to grow and reach new audiences. Followed by copywriting support for social channels.

    “We needed to enhance our digital marketing, because we still have many fascinating stories to tell.”

  • WWT wetlands

    Planning and managing digital seasonal visitation campaigns, including creatives and strategic direction.

    “Ben gave us not only much finer detail on campaigns, but helped us test and choose a host of options. Our advertising performance has improved along with our understanding of what works for us.”

  • National Trust

    Range of digital and in-person training materials for national and regional teams, covering digital marketing and content (includes research, copywriting and presentation).

    “It was exactly what we were after and was pitched perfectly, the team really did get a lot out of it.”


Working with small budgets?

Project costs reflect realistic heritage and charity-sector budgets, and you can pick and choose the support you need.

Looking for a quick turnaround?

No problem, get in touch today to talk through your plans, or for a no-obligation quote.

Need someone with in-house heritage experience?

With years of in-house experience for Europe’s largest conservation charity, the National Trust, combined with award-winning writing and content creation for a range of audiences, including Oxford University’s museums and colleges, I’ll bring experience alongside a fresh energy to your storytelling.

Schedule a free 15min call

“Thanks for visiting Heritage Stories at Strategy Stories Social. Let me tell you a bit more about how I could support your next project.

I’ve always believed that engaging interpretation is built on two strong foundations: understanding the emotional drives of your target audience, and embracing your site’s spirit of place.

Through research and on-site visits, I’ll get to know your history, your team, your communities, and the story you want to tell.

Are you looking to refresh your interpretation, renew the way you present your site online, or plan for an upcoming campaign? 

I'm an experienced freelance writer and marketer based in the North West, and a National Trust supplier, specialising in interpretation, audio tours, research and marketing for heritage. 

If you’ve started to plan for an upcoming project, I’d love to help you bring it to life.”

Schedule a free 15min call

  • > Full or partial rewrite of on-site interpretation panels or sheets, using either sources you provide, or additional research material.

  • > Research plan agreed with you, and then research carried out ahead of a new exhibition or project.

  • > Scripting for a new or refreshed audio or visual tour.
    > Audio editing for a recorded audio tour.

  • > Digital marketing copy and content for an exhibition or project.
    > Ideation document covering a range of interpretation options for your site.
    > Support on internal briefing documents to support project delivery.

  • Commission a mystery visitor report for your museum or visitor attraction. Find out more here.

...or email to find out more